This is a paid post from Blogitive.com and USWeb.
Search engine optimization (SEO) is a complex process to say the least. In order to effectively optimize your website for Google’s robots and their counterparts, there are many different things you need to understand.
One of the most important things in SEO is understanding how Google’s algorithm works, and how you can take advantage of it to increase your link popularity. Google’s algorithm is also more complex than the other search engines but if you concentrate on Google when optimizing your website and building link popularity you will be much better off.
For a long time, page rank was very important in Google’s algorithm, and had a lot of effect on how Google would determine your site’s popularity and placement in its search results. These days however, link popularity is much more important than page rank. Page rank is still important, but what Google really looks for now are links pointing to your website from many different sources on the internet.
I hope this helps a little bit. For more information, check out USWeb.com.
1 comment so far ↓
I would caution that you don’t target Google too much, however, or you will end up with lopsided traffic from them alone. I made that mistake and my lack of attention to Yahoo! and MSN has resulted in my now getting only about 10% of my traffic from 50% of the market share (Google about 50%, Yahoo! + MSN = the other 50% roughly). Then if you slip in the Google rankings, you won’t lose all your traffic as a result, which can happen.
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