Coke Zero’s new marketing campaign

Along with the launch of Coke Zero, the Coca Cola Company launched a new web based marketing campaign. The new campaign slogan is “Life as it should be,” and is described as “real fun on the Internet.” On the new site, zeroismore.com, you can create movies using some old black and white clips that Coke scrounged up. You can also add your voice to the clips using their web-based voice recorder.

Once you’re done making a movie and sharing it with your friends, be sure and enjoy the Real taste, zero sugar of Coke Zero.