I just saw an article stating that AT&T as of Monday will be rebranding Cingular back to AT&T. I have been a Cingular customer for a long time, and frankly am fucking sick of them changing their brand every few months/years/whateverthefuck.
When I first got a cell phone, I was with Pacific Bell Mobile Services. PBMS turned into Cingular. Then I switched to AT&T Wireless a few years later, who then became Cingular. Now Cingular is turning back into AT&T.
What marketing genius thought this would be a good idea? How long will customers tolerate shit like this? If this change is anything like the AT&T to Cingular switchover, logging into your online account is going to be a pain in the ass, your wireless plan is going to become obsolete, replaced by a more expenive plan with less minutes.
We’ll see how it goes. Unfortunately I need to stick with AT&T/Cingular since they will be carrying the iPhone when it comes out around June. Hopefully by then they’ll have their shit figured out and the transition will be complete. Speaking of that, I wonder if the iPhone announcement helped pave the way for AT&T to change the name? It seems that people like me who are pissed about their wireless provider changing names again are much less likely to switch just beacuse they want the iPhone. Things to ponder…
1 comment so far ↓
I, too started out with Pac Bell Wireless and then got stuck in the AT&T bullshit. I almost had a heart attack from yelling at the top of my lungs at those incompetant idiots about my bill. But my biggest problem with them is their claim of having the fewest dropped calls. I have since switched to Verizon, and it IS the network. I rarely have dropped calls on Verison. I had them every single freaking day with Cingular.
Leave a Comment